the making of a web site...

Barenaked App - Amigo diary

Barenaked App is the online diary of the building of our second web app, Amigo.

It’s an idea that we came up while we were at SXSW this year. We attended a panel on Convergence where Robert Scoble talked about how he had filmed some product managers at Microsoft ‘just doing their job’ and how he wished that Porsche would document the making of its next car in the same way. ‘I would definitely read that blog!’ as Scoble put it.

Well, we’re not Porsche, or Microsoft but we figured that size shouldn’t matter when it comes to letting everyone in on the hows and whys of product creation. And so Barenaked App was born - a place to document the planning, design, coding and marketing of our second web app.

So how bare will we get? The answer is, down to the pants (or underpants if you’re not English). We will be revealing all of our costings, the reasons behind our decisions, why we chose to work with the people we did and of course the embarrassing mistakes we made along the way.