font typography

http://www.istockphoto.com/article_view.php?ID=153

from the site:

Typography is an artform that stretches back thousands of years—from stone-carved letterforms in the second century, to Gutenberg’s creation of movable, letterpress type in 1448. Typesetting was born a tedious trade where hours were spent laying out a book’s pages one letter at a time. For the last 150 years designers have wielded type as visual weaponry, to point directly at the masses and fire at will. Now we’re assaulted with type, most of which is awful; and that’s where you come in.

Practicing good typography is at the core to good design. Computers are all grown up (they even come with two buttons we hear) and everyone, including yer mama, is making christmas newsletters with custom type—comic sans and all. Knowing your em-dashes, serifs and line heights is important, but the key is developing typographic control.